In this course, students learn to take control of their careers by creating
unique personal brands and developing effective audience-building strategies.
Students will apply marketing principles, digital content-building techniques
and social media analytics towards the process of conceiving a personal brand.
The coursework drives toward the launch of a professional-level, personally
branded website that includes custom design features and specialized content for
a target audience.Courses are subject to availability. For a list of all courses click
here.
This course may not be taught by the instructor seen in the video. Instructors are subject to change from year to year.
