This theoretical course will help students gain a better understanding of where public relations came from, how it operates in its modern context, and its effect on what journalists do. Special attention will be paid to the historical development of PR, its theoretical underpinnings, its long and tumultuous relationship with journalism and the future of PR in the age of digital media. It will address the imbalance between PR practitioners who know too much about how journalists work and, for the most part, journalists who are often willfully ignorant about the PR industry despite daily interactions.This course is available as part of both the undergraduate Journalism program and the News Studies Minor. Courses are subject to availability. View the full list of courses.
here.This course may not be taught by the instructor seen in the video. Instructors are subject to change from year to year.
